Anhui Xinli Import and Export Trading Co., Ltd. pursues comprehensiveness and diversity of categories in the household products industry to meet the needs of different channel merchants. By providing a wide range of product lines, the company ensures that channel dealers can achieve one-stop wholesale purchasing, which greatly improves purchasing efficiency and reduces costs. Here are some key components of the company's product strategy:
· Major categories : Covering 20 major household product categories, covering all aspects of life.
· Medium category : Under each major category, it is further subdivided into 100 medium categories to provide more specific product selection.
· SKU (stock keeping unit) : With more than 10,000 SKUs, it ensures product diversity and selectivity.
· From kitchen to table : including cooking utensils, tableware, kitchen appliances, etc.
· From cleaning to bathroom : providing cleaning tools, bathroom accessories, washing machines, etc.
· From practicality to taste : There are both practical daily necessities and decorations that improve the quality of life.
· Other categories : such as storage and organization supplies, thermal insulation water supplies, pots and pans, creative design products, glass ceramic products, cleaning and ironing equipment, aromatherapy and health products, etc.
· Annual update rate : Maintain an annual update rate of 35%, which means the company will update more than 3,500 SKUs every year.
· Synchronize with the international market : The launch of new products is synchronized with the international market to ensure that customers can obtain the latest internationally popular products.
· Complete categories : covering almost all aspects of household products to meet the needs of different consumers.
· One-stop purchasing : Provide convenience for channel dealers to purchase almost all needed household items from the same supplier.
· Market competitiveness : Through constantly updated products and strategies that keep pace with international trends, the company is able to maintain the market competitiveness of its products.
Through these strategies, Anhui Xinli Import and Export Trading Co., Ltd. is not only able to provide a wide range of product choices, but also ensures that its products are always at the forefront of the industry and meet market demand and consumer expectations. This comprehensive and continuously updated product line is one of the key factors for the company's success in the market.
